CHALLENGE CONFORMITY

Joe Moxley, Founder and Owner

Joe is from Medford, Oregon, and is a graduate from Cascade Christian High School.  Joe has owned and operated Moxley Media in Medford, Oregon since 2013, and has been involved with Printed on Site (an on-site graphics design shop) since 2016.

In 2007, together with Mike Herrera, Joe created Legionnaire Apparel, which was the foundation for what is now Anchor Valley Wine.

Joe has had his hands in everything  over the years, ranging from an award-winning tattoo parlor to award-winning wines.

Joe has two great kids: his beautiful daughter Faith, and handsome son Kingston.

Joe Moxley can be contacted at joe@anchorvalleywine.com.

Bill and Cari Powell, Owners - Business Operations

Bill and Cari Powell come to the wine industry from a bit of a different path.  As restaurant owners and operators, they learned to love wine, and grew to appreciate the steps that create a great bottle of wine- from the vine to the glass.  They were fascinated by all the intricacies of the business; from the passion of growing and harvesting the grapes, all the way through to how a bottle of wine is marketed and consumed by those that appreciate it.

When they started working with the group at Anchor Valley, it became clear that there was an extremely talented team that had knowledge in every aspect of the wine industry.  As well as those industries that support the experiences of learning how to appreciate great wines, and most importantly, the men and women behind those incredible wines.

Bill has a degree in marketing, but learned very quickly that he had a calling for the service industry.  He has been in the restaurant business for over 30 years.  In that time, he has worked, managed, and owned a variety of restaurants throughout the entire state of Oregon.  His appreciation for the craft of wine-making drew him to Anchor Valley, knowing that the product and people were well respected, and the challenge was one that he could happily support and engage in.  He considers himself a “wine enthusiast” (a good drinker with a lot to learn), and has been happy to surround himself with people who are passionate and knowledgeable about wine and everything that goes into it.

Cari has a background in the restaurant business, and has been an event planner for several years, working with such great organizations as the Providence Festival of Trees, and the Oregon Wine Experience.  It has been that connection with OWE that helped foster her understanding and appreciation of wine and wine-making.  With a Master’s Degree in Psychology, it seemed only natural to transition into the service industry, and probably into the drinking industry as well?

Bill and Cari Powell can be contacted at bill@anchorvalleywine.com.

Mike Herrera, Founding Member

After several years of a partnership, Joe and Mike broadened their horizons and founded Anchor Valley Wine.

Mike is best known as a singer, songwriter and musician, best known as the lead vocalist, bassist and songwriter for the punk rock band MxPx. He is also the frontman of Tumbledown and the bassist of Goldfinger.

Mike brings the passions of music into the world of wine!

Mike Herrera can be contacted at mike@anchorvalleywine.com.